very nice ... love the concept

customers ... open your eyes, the future of web marketing is here .... and cheaper than a tank of gas

Semanticator should be a big hit. BodyConcept.com can really see how this could increase our close rate as well decrease our bounce rate. Nice Job

With someone who has an MBA in eBusiness and understands the value of marketing efficiently and effectively. I believe these guys are on to something here. This is the direction of Marketing on the web.

Excellent concept! I can see how this will fit in the gap so many marketing and web strategies encounter.

Once again, JSD thinking ahead of the future curve... Excellent vision, John!

A very nice, keep up the good work.

Powerful concept, powerful tool. I can only imagine what targeted, relevant customer informaiton can do for a business.

Planning on writing a review on this technology. I am so wowed right now. I am considering employing this technology into my family business... awesome idea. great job!! 4four1ones

Doing a great job John. I love the idea.

This is good stuff John! You, Jim and the team have done a great job with it.

John and team continue to push the realm of possibility in leveraging technology to optimize the customer "e"experience resulting in a more significant interaction and greater sales!

Great job!!!

Nice job putting this all together in a single clip. Glad to see that you were able to work in a demo as well. WTG!

Very Very smart and innovative guys! John, keep trail blazing !!

I sounds like a great tool, but how about the privacy issues? Won't users have to volunteer the collection of data of the websites they've visited?

Great question Bogdan! The best way to answer your question is via analogy. Imagine an automall - where an observant sales person saw you visit a competitor and test drive a certain class of vehicle - e.g. truck. [more to follow]

With that stated, we do not use tracking cookies to monitor visitors behavior across other websites. With tracking cookies information is stored on a specific computer, creating an identifiable relationship that can be exploited.. In contrast, our technology applies only to anonymous visitors (hard to invade privacy when you don't know who they are) - nothing is tracked, stored or personally identifiable. Please let me know if I did not fully answer your question and thanks!

Very good job,john. Good luck

The idea is great (targetted content is always great) but I don't see how this can work from a technical point of view. The example with Nissan and Toyota ... the comparisson table is nice but this requires Toyota to have comparison tables for "all" brands and car types (read unmaintanable imo) and this is just one example. Also I don't see how you can possibly know a visitor visited Nissan before coming to Toyota. I'm fond of the idea I just can get my head arround how this works ...

As far as how it works - see for yourself, visit our demo page for instructions on how to test it out on your computer: http://www.semanticator.com/demo.html Thanks!

Here I am again telling you how wonderful you all are. Great job on the Pitch....Great job on the concept and great company name!

are you able to make previous surfing habits relevant that are not specifically associate? say i have been doing research on zelda, acrobats, and queens. would you be able to gleen any relevant information to modify my toyota experience?

Hey Hammer! If we saw a commercially viable relationship between Zelda and making you flip for Toyota, then the answer is YES! Today, any thing we do must be planned. In the future, Semanticator might be able to act on loose associations (based on ontologies).

I don't get it

Dillard - the mobile version of Semanticator is on its way - let's talk 800.607.1507!

Can you be certain that the browser makers aren't going to patch this privacy hole? If not, it doesn't sound like solid long term business. It does seem like a nice grab for cash in the meantime though.

I like your pitch. Technically, you explained: - Who you are and what your company does - The benefits of your product with numbers and the summary ("Means they sell more", that's awesome) - Price of your service. Good pitch. HOWEVER: Google seems to have a product similar to yours: - Google Analytics (shows who is visiting your website) - Google Website Optimizer (allows you to run content experiments in your website to increase conversions) Bottomline of Google's products: FREE

CK - Google tells you what happened after the fact. And, they do a great job - we use Google Analytics. What they don't do is tell you before the fact! Semanticator can detect the different types of visitors that are important to your business just before they arrive at your website. This allows your website to alter content, simplify navigation and change imagery to immediately welcome them in a more meaningful and relevant manner. Make sense? We aren't free, but we are low priced for the value provided.

I wonder how your technology works. Without any previous testing and hard-data, it is not possible to know how users will react to the website's content. Unless, the proposed personas from Semanticator have high correlation to the actual visitors.

Thanks Jeff were researching utilizing APML for Semanticator

Interesting that Mr. Dixon won't disclose <b>how</b> his system knows what sites you visited recently. I suspect that he is using the CSS browser history hack described here: http://techfoolery.com/archives/2006/08/21/2042/ Perhaps you can prove me wrong John?

Sounds very interesting guys! If I'm understanding the concept correctly, Semanticator produces dynamic behavioral content? This is something I was looking into for Insight US last novemeber with Omnitures, Touch Clarity. but the way our US site is functioning these days, it'll be a few months time till we revisit this. however, this does sound like something Inight UK might be interested in...

Erik - I have had us compared to Omniture's product before. What they do is A/B split and multivariate testing based on past behavior on a website. They do not alter based on a persona derived from detectable attributes - that's what we are protecting via the patent process. Omniture provides a complementary technology based on their analytics. Make sense?

Excellent point Nick and one that we have taken care in addressing when creating Semanticator™. With Semanticator™, we are within Google's guidelines for customization because our technology serves customized content to each visitor - human or bot - based on their Internet context. As our technology does not modify content based on user agent (specifically with the intent to deceive bots), websites using Semanticator™ have not been penalized or black listed. Google itself makes some context-based alterations on its websites (e.g. docs.google.com) based on single user attributes (e.g. language on the website changes based on a user's selected browser language). The concept of user customization - like that of Semanticator™, is supported by Google (even on their own websites as discussed). The deciding standard is intent; in order to present customized content without penalization a bot must be treated no differently than a website visitor and subject to the same display rules.